Location Is Changing The Face Of SEO

With the evolution of mobile devices and mobile search, there’s already been a steady shift in SEO techniques to help keep Websites relevant in search engines, but a new industry-agnostic emphasis on location is again changing the face of SEO and re-writing the rules once again. Location-based social media from the likes of Foursquare, Gowalla …   Read More

2075 8
2075 8

Location Is Changing The Face Of SEOWith the evolution of mobile devices and mobile search, there’s already been a steady shift in SEO techniques to help keep Websites relevant in search engines, but a new industry-agnostic emphasis on location is again changing the face of SEO and re-writing the rules once again.

Location-based social media from the likes of Foursquare, Gowalla and numerous others have placed heavy emphasis on location information, and as search engines index that information, more weight is placed on location than anything else, especially now that it’s been revealed that nearly one-third of mobile searches have a local intent.  Still, how does this effect SEO?

In an excellent post on PromotionWorld.com, a site was referenced in saying apps like Foursquare are “making it way easier for searchers to find great deals from their mobile phones, kicking up the need for excellent SEO services geared towards mobile search.”  The same site revealed interesting statistics that looked at business profile pages indexed in Google over the past 24 hours,  coming from the following sources:

  • Yellowpages.com: 219
  • Superpages.com: 553
  • Yelp.com: 928
  • Foursquare.com: 11,300

These stats show the clear impact location-based apps are making in search engines like Google.  The author explains “if you are a retailer this is extremely important for optimizing your website.  One thing you can do is to implement your GIS Latitude and Longitude coordinates within your website.  Doing this will help you get your website up in the location rankings.”

Hardcore optimization, such as what was once necessary in traditional SEO, is in large part no longer needed due to the location-aspect.  If you’re a local business, your main focus should be to make sure your profile pages exist on as many location-oriented sites as possible, such as Yellowpages, Yelp, Foursquare and others.  The “optimization” in terms of search engines is already taken care of due to the nature of how location is indexed.

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8 comments

  1. Jayden Scott

    search engine marketing is a great way to promote affiliate products and earn money’*`

  2. seowebsite

    Mobile apps are going to make a serious headway into SEO practices. Mobile marketing is leading the way and companies offering apps will become very successful.

  3. Philips

    Each website has a particular purpose, whether it is selling products or services or providing information. Pay Per Results ensures that the client pays the Macao SEO firm only when the aim of the website is fulfilled through results-based search engine optimisation.

  4. Small Biz Mobile

    If I read between the lines, then Location Based Marketing and Web Site Optimization will be highly impacted by the ref sites (Yelp, 4S, YP, Super YP et al). Still, I would expect that adding your zip code with longtail key words wouldn’t be a bad idea either.

    Your suggestion to add a site’s GIS Latitude and Longitude coordinates make a lot of sense too.

  5. Vancouver Search Engine Marketing

    Location, location, location. It is interesting to see how we went from having mobile and web to serve world wide to being as specific as we can regarding what we service and where we service. Mobile SEO should be taken the same way as reg. website SEO. Optimize everything to what and where you do and you should be fine.

  6. Caliban

    Hi Justin

    Interesting post,I don’t know if you’ve seen but Bing has included Foursquare tips on their Map Apps section of Bing Maps. I think everything is pointing to greater local search intergration, meaning getting your mobile offering right is more important than ever.

  7. Websites SEO

    Location, local SEO is can be really powerful. But I think we need to adjust local seo for mobile as well

  8. seo in Chandigarh

    I read your blog. it is very beneficial fo the seo solution and exp.person.seo in Chandigarh Outsourcing SEO services always help you to lessen your workload and you can make business plans and focus on expanding your business.

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