On Monday, the team at Digby – the leaders in multi-channel mobile engagement and commerce – heralded the launch of Digby Localpoint, a new mobile platform that enables location-based marketing, analytics and commerce for top brands.
Judging from the lofty language used by the company to announce the arrival of its new solution, it’s apparent that Digby really digs the platform.
Through powerful web-style analytics into shopping activities at a brand’s physical locations and effective, targeted location-aware mobile messaging tools, Digby Localpoint enables brands to attract, influence, understand and own the relationship with their loyal customers across all channels.
In describing how it all works, Digby says Localpoint enables brands to create geo-fences around their stores and other points of interest and embed those geo-fences into the brand’s app. Digby then leverages its patent pending technology to measure app engagement and events such as geo-fence entries/exits, store visits, UPC/QR Code scans and other key shopping oriented events triggered through the app as the consumer visits the store and uses their smartphone to find and research products to enhance their in-store shopping experience.
Localpoint can be added to a current branded app through a Software Developer Kit (SDK) or in a rich application developed by Digby.
“Multichannel retailers in particular should recognize that they need a twofold objective with their smartphone presences: enabling sales, but also serving store shoppers,” says eport author Sucharita Mulpuru, VP and Principal Analyst at Forrester Research. “Because the primary use cases of mobile devices are to support multi-channel experiences (e.g., finding more product information in stores, identifying store locations), it is imperative to include multichannel sales influence in any mobile ROI estimates.”