Location-Based Marketing Takes Center Stage At Upcoming Event- Promo For MMW Readers

Location-based marketing and advertising is a hot topic these days, as brands scramble to learn how to best leverage the emerging concept to their advantage.  The Location-Based Marketing Summit, taking place later this month in New York City, is the premiere event for companies seeking to maximize business strategies, marketing and commerce using location based services.

Bringing together LBS companies, Fortune 1,000 brands and advertising agencies, the event provides an inside look at the location-based marketing activities of major brands, provides a plethora of ideas related to the concept and provides a perfect platform to initiate partnerships.  Attendees receive focused and practical industry insight that can be immediately utilized in developing their own location-based strategy.

Major brands will be on hand to speak, including representatives from the likes of Marc Ecko Enterprises, ESPN, Google, Deep Focus, Verizon, Mashable, Microsoft, USATODAY.com, New Jersey Nets, Adweek, Tasti D-Lite, 360i, Advertising Age, Pillsbury, Bridge Worldwide, VaynerMedia, Booyah, Location Labs, SimpleGeo, and many more.  Some of the many topics covered will include:

  • Trends and Numbers – where is it all going
  • Platforms and Technologies
  • Defining your Strategy, What does ROI mean to you?
  • Consumer Behaviors and The Evolution of Social Networking
  • A Location Based Marketing Road Map – What’s Next?
  • Integrated Marketing – Merging LBM Activities with Real World Activities
  • Retailers, Restaurants and Merchants
  • Applications That Work

The event takes place September 29th-30th at the New Yorker Hotel in NYC, with much more information available on the event’s Website.  The event’s organizers have been generous enough to offer all Mobile Marketing Watch readers a $250 instant discount off the current published rate of $695 by using the promo code “MMWVIP” during registration.  This is a significant discount, so take advantage while you still can!