iHookup Social is a popular mobile app geared toward allowing users to instantly connect with other app members who are in their vicinity—whether that be friends or someone new.
In a recent announcement, this location-based social media site shared that they will now be giving business owners the opportunity to market their nearby business as the meet-up location of choice.
It is likely that restaurants, bars, and coffee shops will be the businesses most interested in participating in this method of location-based marketing.
While this new marketing opportunity is a good fit for a mobile app that is built solely upon location, the success of iHookup Social’s ability to generate new business via location-based mobile marketing could play a vital role in changing the face of mobile marketing.
“After months of growing our user base and with our venue based marketing collateral now finalized, we are excited to embark on yet another opportunity to drive real social engagement or interaction that translates beyond the virtual connections made in our app. This adds a new dynamic to what can sometimes be an awkward transition from a virtual connection and provides local options for a real life meeting or hookup, so to speak,” said Robert Rositano Jr., CEO, iHookup Social. “We are intent on inspiring face-to-face connections at venues and extending additional revenue opportunities for the company.”