The folks at Localytics tells MMW that their company has just acquired Splitforce, an automated optimization tool purpose-built for mobile apps.
If you’re keeping score at home, this means Localytics wants to tackle app marketing.
With the acquisition, Splitforce co-founders Zac Aghion and David Ruiz join the Localytics team, “bringing additional data science expertise to fuel the company’s predictive app marketing capabilities.”
Predictive app marketing helps app marketers and product managers leverage user data to predict and personalize engagement with app users at every stage of the customer journey.
“Apps have dramatically increased consumers’ expectations for experiences catered to their individual needs, while giving businesses a new dataset to tap into for better decisioning,” said Raj Aggarwal, CEO of Localytics. “We’re focused on helping businesses turn that data into personalized engagement, and Splitforce has the best team and technology in place to deliver on the cutting-edge of that mission: predictive app marketing.”