Localytics Report Shows Verizon Has Captured Significant iPhone 4 Market Share

Despite AT&T’s eight-month head start over Verizon when Apple released the Phone 4 last summer, mobile consumers still flocked to the nation’s largest wireless carrier to an astounding degree upon the iPhone’s debut on the Verizon network earlier this year. Today, nearly one-third (32%) of all iPhone 4s in the US are on the Verizon …   Read More

1536 1
1536 1

Despite AT&T’s eight-month head start over Verizon when Apple released the Phone 4 last summer, mobile consumers still flocked to the nation’s largest wireless carrier to an astounding degree upon the iPhone’s debut on the Verizon network earlier this year.

Today, nearly one-third (32%) of all iPhone 4s in the US are on the Verizon network. That’s according to analytics company Localytics.

Localytics, which published its findings on Thursday, is adding further credibility to the widespread belief that customers had grown weary with the limited carrier option of AT&T in the US.

Consequently, in the first quarter of 2011, Verizon sold an unbelievable 2.2 million iPhones – more than two full quarters after the fourth-generation Apple smartphone took the mobile world by storm.

And in recent months, the public appetite for Verizon’s iPhone has only expanded, although the Localytics report acknowledges one particularly logical and timely reason for the recent sales boost.

During the last month, customers have had one final shot at Verizon’s unlimited data plan, which ends this week. AT&T similarly ended its unlimited data plan last summer, another factor that likely drove many would-be iPhone buyers to Verizon.

Although the iPhone 5’s pending release is expected to heighten the battle for customers between AT&T and Verizon to an entirely new degree, clues are beginning to surface that Sprint may become the third carrier to get the iPhone in the US this fall.

On Wednesday, Citadel Securities analyst Shing Yin told investors that the next-gen iPhone will possibly call Sprint home before the end of 2011.

In this article

1 comment

  1. Giff Gfroerer, i2SMS

    Remember here that Verizon subscribers were not privy to ALL previous versions of the iPhone. Therefore, the "flocking" to the iPhone 4 is simply Verizon subs now buying what they wanted one, two and three years past. A good deal of ATT customers may not want to upgrade at this point and still hold their iPhone 3 or 3GS, so not a valid conclusion here.

    As this was the first opportunity for Verizon subs to buy an iPhone, it would only make sense that you would see a massive uptake of the first version made available to them, iPhone 4, and does not necessarily point to a loss by ATT, but the first chance to own an iPhone, the iPhone 4, by verizon subscribers.

Comments are closed.