Localytics, a company that has long-touted itself to be “the app lifecycle engagement platform,” recently introduced some impressive new features that empower app marketers to reach their customers on new devices, channels and platforms “with smart, more personalized app experiences.”
The Localytics crew says they have now extended their analytics support to the Apple Watch and Roku devices.
The move, Localytics contends, will help app marketers understand user behavior across many different devices.
Localytics has also added new Email features, powered by new marketing automation tools, to help customers scale their mobile marketing efforts with highly personalized, automated email campaigns.
“As apps mature, the strategies that app marketers need to employ must become more sophisticated,” says Raj Aggarwal, CEO of Localytics. “With today’s announcement, Localytics is extending our market dominance as the only integrated app marketing and analytics platform that gives app marketers the ability to analyze user behavior across platforms and devices and engage users with a more personalized experience.”