LiveRamp Introduces Data Onboarding for Mobile Devices

LiveRamp Introduces Data Onboarding for Mobile DevicesOn Monday in San Fracisco, the team at LiveRamp, a technology provider for data onboarding, announced support for data onboarding to in-app mobile marketing platforms.

For the first time, the company confirmed, brands can now onboard their customer database for at scale in-app mobile marketing initiatives.

“Mobile marketing is rapidly developing and commanding more marketing spend,” said Auren Hoffman, LiveRamp’s CEO. “LiveRamp’s new data onboarding to mobile product will allow marketers to use their customer database for in-app personalization, targeting, measurement, and analytics.”

LiveRamp is initially launching mobile data onboarding with a handful of mobile marketing and data management platforms, including AdTheorent, Deep Forest Media, Drawbridge, Millennial Media, PlaceIQ, Tapad, Turn, Twitter, and xAd.

“The opportunity to reach our customers on mobile devices, where consumers on average spend more than two hours a days, is incredibly valuable,” said Chris Reynolds, vice president of marketing analytics at Condé Nast. “The ability to integrate our 1st party data into our mobile strategies will help us expand our mobile marketing initiatives.”

To learn more about LiveRamp, check them out here.