Liquid, an ad tech platform advertised as having access to over 100 million “first-party profiles,” tells MMW that they have just acquired San Francisco-based CommandIQ, one of the leaders in predictive CRM.
CommandIQ’s former CEO, Noah Jessop will join Liquid’s data and analytics team as the company’s new Head of Data and evangelist for the newly branded LiquidIQ platform.
The acquisition is part of a larger strategic vision for Liquid. Liquid clients will now be able to match, manage, and push available advertising touch points to the correct behavioral channel displayed by a prospect or consumer via the LiquidIQ platform.
“We’re excited to have Noah on our team. We’re confident that his expertise, alongside the automation platform he helped develop, will ensure Liquid’s leading position in providing scalable, deterministic ad targeting products to the market,” said Steve Bagdasarian, General Manager of Liquid. “Our acquisition of CommandIQ supports our overall evolution as a platform and shows our true commitment to offering the best ad products possible to our clients.”
