Facebook must be feeling it has a lot to tell folks.
The social media platform firm has added a second day to its annual developer conference. The conference, scheduled for March 25-26, 2015, at San Francisco’s Fort Mason Center, will begin accepting registrations in early 2015.
“Facebook’s developer community is bigger today than it ever has been,” said Facebook spokespeople in a recent release, according to TechCrunch. “The scope of the company’s products has broadened, and there’s more content to share than can fit into a single day. The additional day means double the number of technical sessions, product demos, and onsite experiences for Facebook’s growing developer community.”
Facebook’s previous pow wows were all single day get-togethers.
What to expect?
“Last year’s was jam-packed with announcements including its Audience Network mobile ad network, anonymous login, the App Links deep linking framework, the mobile Like button, and a massive reduction in what data about people’s friends apps are allowed to pull from users,” explained TechCrunch. “CEO Mark Zuckerberg also announced the conference would now happen every year rather than every few years like before.”
Industry observers expect Facebook to introduce new developer capabilities, improvements to Facebook’s advertising system, and also an expansion of the “Parse mobile-backend-as-a-service development platform.”
In a word, Facebook is still looking to secure its place against Twitter and Google. That goal, it appears, might well take two days to discuss.