Light Reaction Rolls Out M-Call

Light Reaction Rolls Out M-CallLight Reaction, a mobile-first performance advertising business that is part of Xaxis, is rolling out what it calls M-Call in partnership with mobile advertising analytics company Marchex.

In short, we’re told that the new click-to-call mobile performance product enables advertisers to generate high-quality phone leads directly from mobile Web and in-app ads across hundreds of top publishers and apps.

In addition, Light Reaction and Xaxis clients gain access to Marchex Call Analytics, a real-time mobile advertising platform that measures sales and consumer intent from mobile, click-to-call campaigns.

“Brands continue to challenge us to develop new ways to drive leads and conversions through mobile-first products,” said Paul Dolan, general manager of Light Reaction. “With M-Call, advertisers can generate high-quality in-bound phone leads in a way that would be impossible on anything other than a smartphone. We’re able to provide brands with a simple, effective and highly measurable click-to-call option for their lead gen campaigns.”

To learn more about what Light Reaction is up to, click here.