Twitter and leading global tech company LeEco announced this week a joint business partnership to grow LeEco’s global influence through the world’s leading live communications platform.
The advertising partnership, a provided statement to MMW reads, will provide access to campaign-based analytics and custom research, strategic advertiser tools and resources, and first-to-market advertiser innovation in 2016.
For example, LeEco will be one of the first brands from China to get access to First View, a new video-based advertising product from Twitter, to reach a global audience.
Twitter’s new First View helps marketers achieve improved audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period.
In short, when users first visit the Twitter app or login to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.
“Twitter has been helping Chinese companies go global for well over a year and we’ve seen export advertiser adoption grow exponentially. We are pleased to partner with LeEco in their digital transformation journey as a globally recognized brand,” said Aliza Knox, Vice President of Online Sales for Asia Pacific and Latin America at Twitter. “As one of the few digital marketing platforms with a global audience reach of over one billion people, Twitter is a strong partner for Chinese companies like LeEco that are targeting overseas markets and we can be their live connection to global culture.”