Social Media News: Leapfrog, a leading performance marketing company, offers a specialized solution for Higher Education Institutions seeking to maximize Paid Social Media marketing efforts. With consumers, especially millennials and Gen Zs, spending substantial time each day on platforms like Facebook, YouTube, Twitter, and Instagram, Paid Social represents a significant opportunity for institutions to raise awareness and educate prospective students in the channel.
Leapfrog’s proven approach was built by a team of conversion marketing experts and is fueled by the company’s LFX Conversion Platform™. Through this marketing operating system, Leapfrog leverages predictive modeling, achieve accurate targeting, and monitor data in real time to achieve continuous Paid Social optimization.
“Social media now plays a major role in prospective students’ journeys—from researching schools through enrollment. An institution’s tools and strategies must keep pace if they are to effectively reach prospects at key decision points along the way,” says Mike Shutty, Senior Vice President at Leapfrog.
In addition to Paid Social, Leapfrog’s LFX driven solutions can be scaled within an education organization and impact almost any area of the marketing program including mobile, media, and paid search. The agency has a proven track record of delivering inquiries with higher application conversion rates while decreasing cost-per-acquisition.
“Leapfrog has deeper experience in the education marketplace than almost any other agency,” adds Shutty. “Our team of category experts understand the unique dynamics and demands of this sector and we’re able to provide more actionable intelligence across the entire student enrollment journey…and most importantly…deliver big results.”
More information about Leapfrog and its proprietary solutions driven by the LFX Conversion Platform is available here.