A representative for Leanplum tells MMW in a written statement that the company has successfully closed a $11.6 million Series B funding round.
The hefty new investment comes from Kleiner Perkins Caufield & Byers (KPCB), along with additional investment from Shasta Ventures.
But that’s not all the news Leanplum shared.
The new funding accompanies the launch of the Lifecycle Engine, a so-called “campaign planning tool” designed for mobile. We’re told that it “enables marketers to easily build hyper-personalized campaigns on a visual timeline.”
With the Lifecycle Engine, marketers can trigger a series of orchestrated messages based on time and user behavior, ensuring that the right message is sent to the right person, at the right time.
“The smartphone is the primary computer for many people and it’s also the most personal device of all. For marketers, this presents an enormous opportunity to reach a vast number of consumers in very personalized ways that were not possible before. With Leanplum, marketers can understand their customers, interact in more personal ways and build long lasting relationships,” explains Momchil Kyurkchiev, co-founder and CEO of Leanplum. “The investment of KPCB and Shasta Ventures is a great validator, and allows us to turn our first-mover advantage and technical innovation into market leadership, and continue our mission to reinvent marketing for the mobile world.”