On Wednesday, MMW was made privy to a new data science report from Leanplum, a leader in integrated mobile marketing.
According to the report in question, mobile teams can significantly improve user retention and boost revenue by scheduling push notifications at optimal times of the day.
App user retention rates today remain very low. According to an extensive analysis of millions of mobile interactions, there are a number of key strategies that app owners can use to counteract these trends and make millions of dollars in additional lifetime revenue.
All told, the report notes that by leveraging Optimal Time, a machine learning algorithm that analyzes individual engagement patterns to automatically send messages when users are most likely to open, app publishers can boost retention rates by 7x within the first 30 days of users’ installing the app.
“With Leanplum, we are using push notifications to drive user engagement and keep the TextNow app top of mind. Coordinating multiple communication channels like push and email with one lifecycle solution empowers us to do more, do it faster and deliver a seamless mobile app experience that increases lifetime value,” said Mark Braatz, GM and VP of Growth at TextNow. “With the added benefit of dynamically A/B testing the in-app experience we have been able to optimize for higher retention and revenue.”
To learn more, check out the complete Leanplum report here.