Leading Mobile Ad Platform Reaches for the Cloud with New Partnership

Capping off a full stretch of recent cloud-related news,  Equinix — a global interconnection and data center company — tells MMW that it has just reached an agreement with a leading mobile app-tech and monetization company. Equinix is now in business with Tapjoy, which will pursue a hybrid cloud deployment within Equinix’s International Business Exchange …   Read More

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Leading Mobile Ad Platform Reaches for the Cloud with New PartnershipCapping off a full stretch of recent cloud-related news,  Equinix — a global interconnection and data center company — tells MMW that it has just reached an agreement with a leading mobile app-tech and monetization company.

Equinix is now in business with Tapjoy, which will pursue a hybrid cloud deployment within Equinix’s International Business Exchange (IBX) data center in Washington, D.C.

According to a provided statement, Tapjoy will leverage the access and multiple connectivity options that Equinix provides for the Amazon Web Services (AWS) Direct Connect cloud service.

“The move is part of Tapjoy’s strategy to scale its global business operations, strengthen the company’s data analytics capabilities, realize cost savings in the cloud and establish closer proximity to key mobile advertising customers and partners,” the statement reads.

Tapjoy says it delivers engaged consumers to the world’s biggest brand advertisers.

And they’re not kidding.

Sean Lindsay, vice president of engineering at Tapjoy, says: “As a mobile app-tech leader, we are constantly investing in analytics to improve the quality of our products for all of our customers. Teaming with Equinix has enabled us to cut costs, expand capacity, and supercharge our data analytics for years to come.”

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