On Tuesday, Isis – the fast-growing mobile commerce joint venture spearheaded by AT&T Mobility, T-Mobile USA and Verizon Wireless – announced the first of its local merchant partners across Austin, Texas and Salt Lake City, Utah.
The bigger news, however, is that a number of huge brands are also giving a vote of confidence to Isis. Aeropostale, The Coca-Cola Company, Champs, Dillard’s, Foot Locker, Jamba Juice and Macy’s are among the first and biggest national merchants to join with Isis in advancing mobile commerce.
Isis’ national and local merchant partners join a long list of major merchants who already accept contactless payments.
“These merchants, including grocery stores, retailers, gas stations, coffee shops and restaurants,” Isis says, “are already equipped with the payment terminals that are compatible with Isis.”
“Today’s announcement signals the mobile commerce experience has arrived. A strong merchant base in Austin and Salt Lake City will make the Isis Mobile Wallet real for consumers as they choose to use their mobile wallet at many of their favorite merchant locations to pay and redeem offers,” said Jim Stapleton, chief sales officer, Isis. “We look forward to working closely with both local and national merchants to enable a mobile commerce experience that transforms how consumers shop and interact with their favorite brands.”
Beyond payments, Isis promises to provide merchants with a platform to extend relevant offers and loyalty programs to their customer base.