Social media platforms can be, without question, some of the most effective resources in your digital marketing arsenal… but only when said resources are used efficiently and effectively.
Analogous to the traffic laws that keep us from doing harm or having harm done to us, understanding the proverbial laws of social media marketing will ensure that your company’s social media presence does no harm to your brand or to the customers you’re striving to attract.
Recently, the social media marketing experts at Fusion 360, a leading digital marketing agency based in Salt Lake City, Utah, shared a thoughtful primer on the matter and laid down the laws of social media marketing. For example:
The law of listening: It is important to look at your target audience’s online content to learn what is important to them. Audiences want content that will add value, rather than clutter their lives, so what better way to give it to them than by listening to what they want.
The law of patience: Social media marketing success doesn’t usually happen overnight. It is far more likely that you will need to commit to the long haul to achieve your desired results.
The law of accessibility: Be available to your audience. You shouldn’t just publish content and then disappear; you need to consistently publish content and participate in conversations or you can expect to be replaced by someone who does it better.
The law of compounding: If you publish quality content and work to build your online audience of quality followers, they will share it with their own audiences on various social media outlets.
The law of value: Create valuable content rather than spending all of your time directly promoting your products and services.
The law of acknowledgment: It’s all about developing relationships… you wouldn’t ignore someone who reached out to you in person, so you shouldn’t ignore them online.
For more helpful digital marketing and social media marketing tips from the Fusion 360 crew, check out their always insightful blog here.