You remember what happened last year. A massive winter storm hit most of the country, driving holiday shoppers indoors on the most lucrative shopping days of the year. Not to have the season squelched, shoppers turned to the Internet, taking advantage of those last minute deals and free overnight shipping to get their presents.
This, in turn, left shipping organizations, even powerhouses like FedEx and UPS, seriously swamped with packages. Some that were supposed to be delivered on Christmas Eve, were still being delivered even after New Year’s.
Consumers do not want to be in that situations again. The solution? They are hedging their bets with earlier shopping, instead of the annual procrastination fest. A recent survey highlighted by eCommerceBytes reveals that a little under half of Americans are already planning to get their holiday shopping out of the way early, citing “[receiving]…packages on time” as the most common reason.
Why was last year such a catastrophe? It was one part weather, one part unfulfillable promises on the end of the retailers. Many were offering and widely advertising free overnight delivery on December 23rd. Emails went out to consumers that day, and millions took advantage of the deal.
Countless retailers are looking into new solutions this year in order to ensure that their customers get their presents on time. If not, the impact on eCommerce in 2015 could be severe.