Representatives for Lamar Advertising Company recently confirmed to MMW its new partnership with Blue Bite.
One of the largest outdoor advertising companies in North America, Lamar says its partnership will give advertisers the ability to create measurable mobile campaigns through the use of outdoor media.
“The addition of mobile touchpoints to Lamar’s transit media will allow advertisers to reach audiences at scale with the right content at the right time,” a provided statement reads.
The partnership will include the integration of Blue Bite’s mTAG platform on Lamar’s street level media. First being deployed to 440 transit locations throughout the Buffalo, NY area, both companies are working to expand the network footprint to a potential 25,000 mobile touchpoints across the U.S. and Canada.
“Our partnership with Blue Bite brings an interactive element to outdoor advertising campaigns, giving advertisers an opportunity to reach consumers with relevant mobile content,” explains Ian Dallimore, Director of Innovation and Digital Strategy at Lamar. “We are pleased to continue our relationship with Blue Bite, and we look forward to enhancing the mobile consumer experience with a presence on our street level inventory.”
