Every season, department store Kohl’s partners with a runway fashion designer to launch an exclusive collection of designs that the everyday shopper can afford.
The next exclusive line will be offered by Elie Tahari. And Kohl’s has decided to take a unique approach to this campaign.
This time around Kohl’s will market the Tahari line using a series of YouTube videos, and a multitude of social media outlets such as Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube.
In addition, the collection will be featured on many popular fashion blogs to help draw in more attention.
The exclusive Elie Tahari line will be sold both online and in-stores and will include a few other cross-platform and traditional marketing initiatives.
“We are proud to partner with Elie Tahari, a fashion icon, to deliver a wearable, affordable and fashionable designer collection of versatile pieces that women will keep in their closets for years to come,” Kevin Mansell, CEO of Kohl’s, tells Mobile Commerce Daily.
If all goes as planned, expect more cross-platform digital marketing efforts by Kohl’s in the seasons ahead.