The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and the Head of Communications for Las Vegas advertising agency, Up All Day Creative Solutions (originally published by Mobile Leaders Alliance).
Analyzing your mobile marketing campaigns and media spends can oftentimes be a daunting task — especially when marketers have to review multiple service provider platforms in order to get a comprehensive assessment of a campaign’s success. So, to help alleviate the endless hours spent evaluating all of your data, Kochava launched a new Adapter Framework that brings push and in-app messaging measurement directly into the company’s platform.
Currently, Kochava already offers mobile advertisers with precise, audience-specific, real-time visualization of campaign data that spans from the initial launch through conversion and lifetime value reporting through its Mobile Attribution Platform. Now, the company’s new Adapter Framework integrates the industry’s best push and in-app messaging providers in order to support customers’ desires for a omnichannel view of both user acquisition and re-engagement efforts in a single dashboard.
Push and in-app messaging is an essential component of the entire mobile marketing mix, and is particularly important for re-engaging current customers. With the addition of push and in-app messaging integrations, the Kochava Adapter Framework, coupled with its partners’ technology, lets marketers automate their mobile marketing campaigns and analytics, as well as track and understand how their messaging engagement and re-engagement efforts are attributable to their overall mobile media spend.
With the addition of push and in-app messaging reporting to Kochava’s platform, events such as uninstalls and app deletes can now be used as triggers to launch ad campaigns in real-time. With this new technology, Kochava customers can now also view their push and in-app messaging campaign stats along side all of their other campaign data, including email, mobile web and apps. Altogether, this will provide marketers with the most complete view of all of their mobile marketing spends, while also saving them the hassle of having to view multiple platforms to compile their data.
To launch the Adapter Framework, Kochava partnered with the top push and in-app messaging providers, including Appboy, Leanplum, Localytics and Urban Airship, which provides marketers with the freedom to work with the solution provider that is best suited to their specific needs. Additionally, Kochava’s Vice-President of Marketing, Jason Hicks said the list of partners is growing with new push and in-app messaging providers that have asked to join the Framework as well.
“Instead of buying a messaging technology company, or attempting to build out these key marketing capabilities ourselves, Kochava has taken the position that we want to leverage the investments that our customers have already made and empower them to employ the push and in-app messaging tools that best serve their specific needs,” said Charles Manning, Kochava CEO. “By partnering with the best push and in-app messaging providers, and coupling these technologies with the Kochava dashboard, we are providing marketers with the most comprehensive and unified perspective on attribution across channels and audiences.”
So, say goodbye to long daunting hours of analyzing your mobile marketing campaigns and data in a multitude of platforms. With Kochava’s Adapter Framework, along with its partners’ integrations, you will now be able to automate push and in-app messaging campaign and analytics, track and analyze your engagement and re-engagement efforts, and evaluate all of your other mobile marketing data in one single dashboard… sounds like a recipe for marketing success.