No one will be calling KFC‘s marketing planner a “chicken” when it comes to taking risks in contemporary mobile advertising.
KFC has effectively rolled out a bucket full of mobile marketing’s hottest tools of the trade to promote its Hot Wings.
KFC’s expansive campaign includes everything from in-app and mobile Web display advertising to ad space within Backbreaker 2 – a popular mobile football gaming application for the iPhone.
The National Chicken Council (NCC) estimates that Americans will eat more than 13.5 billion chicken wings (more than 3 billion pounds) in 2011, with demand spiking in January because of football bowl games and playoffs.
In other words, there’s no better time than now for KFC to venture into mobile territory so aggressively.
As a result, KFC is generating no shortage of attention for its chosen menu items simply by virtue of all the publicity surroundings its mobile marketing efforts.
To design and execute the campaign, KFC hired 4Info, a successful mobile startup that first became known for delivering advertising in SMS text messages.
4Info recently revealed hat the number of mobile display ads it serves increased by almost 2000% last year.