Kenny Chesney, the biggest country music ticket seller of last year, has big plans for this year’s tour. Mr. Chesney has chosen Mozes to power his 2009 Corona Extra Sun City Carnival Tour.
On tour, Chesney fans are able to text in for their chance to win seat upgrades and “Sand Bar Passes” at the show and join Kenny Chesney’s mobile fan club in order to receive exclusive updates and content from the country music star.
Presumably, among the most fun aspects of the deal is that fans are also able to take pictures of the show via their mobile phone and send them to a page on Kenny Chesney’s website for all to view.
“Kenny Chesney and his management represent some of our most innovative mobile trailblazers,” said Chris Stacey, Vice President of Music Industry Sales, Mozes. “He understands how his fans want to be communicated to and sends them alerts and offers, making his fan club one of the most loyal and active in existence.”
Chesney’s aggressive push into mobile marketing reflects his growing success. He was, after all, the only artist to play to over a million fans last year (in any music genre). On tour, Chesney fans will be encouraged to text in to enter contests at the show and join his mobile fan club, powered by Mozes. Once part of his mobile mob, they will be among the first-to-know of album release dates, pre-sale ticket offers, schedule changes, downloadable content and more.
