Kantar: T-Mobile Sees Renewed Strength on iPhone Launch

Kantar Worldpanel ComTech reported Monday that T-Mobile is seeing impressive sales growth on the strength of iOS in the U.S. T-Mobile grew to 13.2% of smartphone sales in the U.S. market in the 3 month period ending August 2013, marking its highest share of sales over the past year, today’s report reads. All told, T-Mobile …   Read More

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Kantar T-Mobile Sees Renewed Strength on iPhone LaunchKantar Worldpanel ComTech reported Monday that T-Mobile is seeing impressive sales growth on the strength of iOS in the U.S.

T-Mobile grew to 13.2% of smartphone sales in the U.S. market in the 3 month period ending August 2013, marking its highest share of sales over the past year, today’s report reads.

All told, T-Mobile realized growth of 1.1%, a reversal in the trend of year-on-year decline the carrier previously experienced.

The sales growth comes as a result of strong iOS sales and strategic discounts, based upon analysis by the company.

“In smartphone sales,” Kantar’s data shows, “Android has retained its lead for the 3 month period ending August 2013, with a 55.1% sales share of the smartphone market. iOS follows with 39.3% sale share, an increase of 5.4% versus the same period a year ago.”

Little movement is seen among the other operating systems in the market. Windows saw 3.0% of sales in the August period, while BlackBerry was down to 1.8% of sales.

To read more, visit Kantar Worldpanel here.

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