Kantar Worldpanel ComTech reported Monday that T-Mobile is seeing impressive sales growth on the strength of iOS in the U.S.
T-Mobile grew to 13.2% of smartphone sales in the U.S. market in the 3 month period ending August 2013, marking its highest share of sales over the past year, today’s report reads.
All told, T-Mobile realized growth of 1.1%, a reversal in the trend of year-on-year decline the carrier previously experienced.
The sales growth comes as a result of strong iOS sales and strategic discounts, based upon analysis by the company.
“In smartphone sales,” Kantar’s data shows, “Android has retained its lead for the 3 month period ending August 2013, with a 55.1% sales share of the smartphone market. iOS follows with 39.3% sale share, an increase of 5.4% versus the same period a year ago.”
Little movement is seen among the other operating systems in the market. Windows saw 3.0% of sales in the August period, while BlackBerry was down to 1.8% of sales.
To read more, visit Kantar Worldpanel here.