Kantar Report Points to Narrowing iOS, Android Market Shares

Kantar Worldpanel’s newest report indicates that the iOS-powered smartphone market share is strong and growing stronger in key markets around the world today. Year-over-year, iOS recorded market gains in the United States, Great Britain and France, even though Android’s popular surge and market saturation has been more pronounced than ever in the last twelve months. …   Read More

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Kantar Report Points to Narrowing iOS, Android Market SharesKantar Worldpanel’s newest report indicates that the iOS-powered smartphone market share is strong and growing stronger in key markets around the world today.

Year-over-year, iOS recorded market gains in the United States, Great Britain and France, even though Android’s popular surge and market saturation has been more pronounced than ever in the last twelve months.

“Android has retained its lead in smartphone sales for the 3 month period ending June 2013, with a 51.5% sales share of the smartphone market, while iOS follows with 42.5%, growing 3.3% compared to last year,” Kantar Worldpanel ComTech reported Monday.
The gains logged by iOS are believed to have come primarily at Android’s expense.

For the three months ending June 2013, iOS sales were made up of 40% sales from Verizon, 39% from AT&T, 10% from Sprint and 8% from T-Mobile.

Today’s report indicates that T-Mobile saw the largest increase in iOS sales (not surprising since the iPhone is a new addition to the carrier), Verizon still scores the most sales over the period.

To review the complete findings of the new Kantar Worldpanel ComTech report, click here.

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