Kantar Calls for Record Holiday Quarter for iPhone Sales

Apple has a lot to be thankful for this holiday season. According to the latest smartphone sales data from Kantar Worldpanel ComTech, Apple is on pace to have a record holiday quarter. But Apple is not just obliterating the competition domestically, the company is doing well across the pond and across Asia. For the three …   Read More

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Kantar Calls for Record Holiday Quarter for iPhone SalesApple has a lot to be thankful for this holiday season. According to the latest smartphone sales data from Kantar Worldpanel ComTech, Apple is on pace to have a record holiday quarter.

But Apple is not just obliterating the competition domestically, the company is doing well across the pond and across Asia.

For the three months to October 2014, Kantar’s data shows that the iPhone 6 launch has sent Apple’s share of British smartphone sales up 10.4 percentage points.

“Apple now accounts for 39.5% of British sales, its highest ever level,” the report summary reads.

Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, says Apple “has experienced a huge jump in sales share across almost all major markets thanks to the launch of the iPhone 6.”

In the US alone, Apple sales rose by a more modest 0.7% in the three months ending October 2014 versus the same period a year ago.

In China, Apple’s share grew by 0.2 percentage points to 15.7% in the three months ending October, growth driven by the success of the iPhone 6.

Apple will report earnings for the holiday quarter in late January 2015.

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