Kansas City Royals Take Swing at Groupon

The Kansas City Royals will never again have to worry about an empty seat at home. At least that’s the goal as the major league baseball franchise announces its new partnership with daily deals titan Groupon. Half-off tickets are now available for some Royals’ games. And the effort may help, especially given how many empty …   Read More

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The Kansas City Royals will never again have to worry about an empty seat at home. At least that’s the goal as the major league baseball franchise announces its new partnership with daily deals titan Groupon.

Half-off tickets are now available for some Royals’ games. And the effort may help, especially given how many empty seats are visible at home games – about 17,000 in total.

“We need to maximize our revenue and maximize the number of people who are in the stands,” says Toby Cook of the Royals, according to Fox news.

The discounted games are some of the last home games before the All-Star break. The Royals say a bigger crowd would be great practice and make them better prepared for the All-Star game at Kauffman Stadium.

What remains to be seen, however, is what role daily deal giants like Groupon can play in the professional sports world.

Although mobile marketing and sports have become a successful pair, the Groupon test in Kansas City could be telling of the industry’s future role in baseball and beyond.

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