Research and Markets confirmed to MMW this week the addition of an insightful new report to its library — “Market for Proximity Marketing – Global Forecast to 2022”
According to the report summary shared, the proximity marketing market is growing rapidly.
The market in question is now expected to be worth $52.46 billion by 2022 at a CAGR of 29.8% between 2016 and 2022.
“The current marketplace is expected to be driven by the heavy demand for personalized location-based services,” the report’s announcement reads. “The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data & analytical tools further propels the growth of this market.”
To purchase and access the report in full, click here.