How much mobile TV do you watch these days? Not much? If so, by 2014, that could change for you and millions more.
On Tuesday, a new report from Juniper Research showed that growing user satisfaction with mobile TV on tablets will push average monthly viewing times to 186 minutes per month in 2014.
Based on the findings presented in “Mobile TV: Applications, Devices and Opportunities 2012-2016,” as users become more accustomed to viewing content on tablets, and as a wider range of content becomes available on tablets, consumers will increase their viewing times.
What’s behind the increase, you ask? According to Juniper, the growth will be fueled by the continued integration of mobile services into pay-TV packages.
Not surprisingly, the increase in mobile TV viewership will be most apparent in North America where there is already significant mobile TV usage, and where internet TV services such as Hulu and Netflix are hugely popular.
“Consumers are already accustomed to timeshifting thanks to DVRs such as TiVo and Sky+; what mobile TV allows them to do is placeshift,” says report author Charlotte Miller. “This allows users to watch their pay-TV content anytime, anywhere and on any device the TV experience is no longer confined to the home.”
Do you anticipate being a more avid mobile TV watcher in the years to come?