• About
    • Authors
  • Activity
  • Home – backup code
  • HTML Tags and Formatting
  • Members
  • Terms & Conditions
  • Thanks!
  • About
    • Authors
  • Home
  • Resources
    • Events
    • Job Board
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise
  • Home
  • About >>
    • Authors
  • Resources >>
    • Events
    • Job Board >>
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise

  • Mobile Marketing Watch Mobile Marketing Watch

--

  • January 31, 2023
  • Follow us on Facebook
  • Follow us on Feedburner
  • Follow us on Twitter
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media

Juniper: A2P Messaging Worth $60 Billion by 2018

What a difference four years can make. That’s the resonant message emerging from a new report by Juniper, which projects that revenues from A2P SMS (Application-to-Person – defined as messages which are sent both to and from an application) will be worth almost $60 billion by 2018. That’s up from $55 billion in 2013. “The …   Read More

By Mike Randazzo
May 9, 2014
0 1775 0
By Mike Randazzo
May 9, 2014
0 1775 0
Share

Juniper A2P Messaging Worth $60 Billion by 2018What a difference four years can make.

That’s the resonant message emerging from a new report by Juniper, which projects that revenues from A2P SMS (Application-to-Person – defined as messages which are sent both to and from an application) will be worth almost $60 billion by 2018.

That’s up from $55 billion in 2013.

“The reach and reliability which SMS affords organizations looking to contact customers and employees remains far greater than many other forms of communication,” Juniper says.

The report – Mobile Messaging Markets: IM, Social, SMS, MMS, Email, RCS/RCS-e – found that A2P SMS would see growth both in terms of traffic and revenues over the forecast period.

For organizations such as financial services or ticketing providers, SMS is the most secure and reliable option for A2P communications, the report summary notes. Furthermore, it is ubiquitous – almost all handsets can receive SMS, however the fact that OTT messaging platforms frequently do not interoperate, and there are still a significant number of people without data plans, means they’re not appropriate for A2P communications.

I found this helpful

I did not find this helpful

In this article
  • Announcements
  • Mobile Apps
  • Mobile Devices
  • Mobile Marketing
  • Mobile Social
  • News
  • Platforms
  • juniper
  • messaging
  • mobile
  • Mobile Apps
  • mobile messaging
  • sms

Search

Samsung Electronics Dumps Mobile Design Head
Previous
Here's What Happened in Mobile Marketing This Week
Next

© 2015 Good News, Inc.

Back to top