The targeted mobile advertising gurus at Jumptap have announced new partnerships with four industry-leading providers of primary off-line data: Acxiom, Datalogix, Polk, and TARGUSinfo.
The new powerhouse stable will be able help mobile advertisers deliver highly-targeted and effective campaigns. These partnerships are the first in the industry to combine off-line audience insights and true network scale, Jumptap says.
Jumptap’s advertisers have already seen great results from this deeper level of data. Jumptap recently helped a major auto advertiser target ads to ZIP codes including customers that show a high inclination toward its brand.
According to a press release issued by Jumptap on Wednesday, ads targeted to these ZIP codes showed lift over broadly targeted ads in virtually every campaign. One campaign showed an 85 percent lift over the control campaigns not using data targeting.
“The unique benefit of mobile advertising is that it reaches consumers on a personal level, which is both a challenge and a tremendous opportunity for advertisers,” said Paran Johar, Chief Marketing Officer at Jumptap. “Our relationship with each of these partners benefits advertisers with higher return on ad spend, rewards our publishers with better monetization, and provides consumers with the most relevant ads.”