The alliance justifies Jumptap as a leading providing of mobile advertising technology, as Japan is one of the most advanced mobile ecosystems in the world. Being picked by the largest ad-agency in the country isn’t too shabby either. The deal was actually signed between Jumptap and Dentsu subsidiary, Cyber Communications (CCI).
The goal for CCI is to boost the targeting capability of mobile ads in the Japanese market, especially in those delivered through smartphones and tablets. Interestingly, CCI is the same company that’s teaming up with Apple to bring the iAd mobile advertising network to the Japanese market in early 2011, so it’s interesting that Japan has such faith in American-derived mobile advertising technology.
In addition to the alliance, CCI has also initiated a strategic investment in Jumptap for an “undisclosed sum.” So far, Jumptap has raised a total of $69 million from investors like General Catalyst Partners, Summerhill Venture Partners, Redpoint Ventures, Valhalla Partners, and WPP. With CCI’s investment and alliance, Jumptap is on track to make an early splash in the global mobile advertising market. The moves they’ve made so far have paid off, so it should be interesting to see what they do next.