Jumptap – the targeted advertising specialists – was right on target in its latest financing round. The company landed $27.5 million, funding that will help the company dramatically ramp up plans to go public.
Following rumors of possible acquisition by the likes of Amazon, Jumptap appears poised to go its own way and follow other titans of the modern mobile and digital age – like Millennial Media, LinkedIn, Groupon, Facebook, etc. – into Wall Street territory.
The most recent financial round included existing investors like General Catalyst Partners, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP. However, a few newcomers – like Keating Capital – also chipped into this most recent and very successful round.
Of course, when you look at Jumptap’s growth and scope of quality services, it’s not difficult to understand why financing has come so readily.
Jumptap presently reaches over 100 million mobile users (in the U.S.) and another 150+ million subscribers globally. All told, on a monthly basis, Jumptap delivers 20 billion impressions.
“The mobile advertising industry continues to grow at more than 50 percent annually. Jumptap is growing in excess of that,” said George Bell, CEO of Jumptap. “We’re focused on expanding our leadership in this surging market, developing our patented technologies in data and targeting, and preparing the company to go public.”