Jumptap, a recognized authority in targeted mobile advertising, announced Tuesday that its targeting abilities have attracted an influx of major retail advertisers in the past six months. As a result, retail is now one of the most successful advertising verticals on the Jumptap network.
So why stop a good thing, right? In order to further enhance its retail offerings, Jumptap has appointed a Director of Retail and launched hyper-local capabilities with PlaceIQ, a new partner.
“Retail is consistently one of the hottest and fastest growing verticals in mobile advertising,” said Paul Gunning, CEO, Tribal DDB Worldwide. “Jumptap’s commitment to maximizing client campaigns through dedicated optimization experts and third-party data partnerships supports their leadership position in the industry and gives retail clients confidence and peace of mind.”
For Jumptap, expanding its team while expanding its offerings through new partnerships has paid off in spades. That’s exactly what Jumptap expects of its new partnership with hyper-local data leader PlaceIQ.
The data provider transforms ‘location into context’ by ingesting large amounts of unstructured, unrelated, anonymous location-based data types such as photos, place, event, digital, social and more. After cleansing and normalizing vast amounts of data, PlaceIQ then extracts patterns, trends, intelligence and context. The resulting hyper-local ‘location profiles’ (down to a city block) suggest the likely context and behavior of an anonymous user, or device.
According to Jumptap, when coupled with time and location, these anonymous profiles can provide powerful targeting opportunities.
“As smartphones proliferate,” Jumptap says, “retailers are recognizing the power of location awareness to drive foot traffic and in-store behaviors. The Jumptap-PlaceIQ partnership is squarely aimed at delivering on this promise for retailers.”