Jumptap Finds Real Growth in Call-to-Action Mobile Marketing Campaigns

On Thursday, the targeted mobile ad gurus at Jumptap revealed in it’s latest MobileSTAT (Simple Targeting & Audience Trends) report that the primary function of mobile ads is undergoing somewhat of a metamorphosis. According to the contents of the May 2011 data report released today by Jumptap, many mobile marketing campaigns are now rooted in …   Read More

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On Thursday, the targeted mobile ad gurus at Jumptap revealed in it’s latest MobileSTAT (Simple Targeting & Audience Trends) report that the primary function of mobile ads is undergoing somewhat of a metamorphosis.

According to the contents of the May 2011 data report released today by Jumptap, many mobile marketing campaigns are now rooted in call to action efforts. In fact, the research found that 34% of performance focused campaigns are set to initiate a call or download, rather than direct the user to a web site.

The report evaluated over 11 billion ad requests made to the Jumptap network by over 83 million unique users. The report also revealed that the peak time for mobile ad engagement occurs around midday, as opposed to the early am or late evening time slot. Conversely, click through rates are at their lowest during the morning commute and first hours of the workday.

“Mobile, like PC web-based advertising, is very measurable. As such, many brands and app developers are measuring their ROI very closely and allowing consumers to respond to ads in varying ways including click to call , click to map, click to download or click to SMS,” says Paran Johar, Chief Marketing Officer, Jumptap. “Jumptap’s latest MobileSTAT report showcases that an increasing number of campaigns are now creating consumer actions, rather than just simply sending them to a mobile Web site, which is redefining consumer engagement.”

To review all the findings of Jumptap’s freshly released MobileSTAT report, you can visit www.jumptap.com/STAT and download it today.

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2 comments

  1. Jumptap Finds Real Growth in Call-to-Action Mobile Marketing Campaigns – Mobile Marketing Watch | newzbuff.com

    […] Jumptap Finds Real Growth in Call-to-Action Mobile Marketing CampaignsMobile Marketing Watch“Mobile, like PC web-based advertising, is very measurable. As such, many brands and app developers are measuring their ROI very closely and allowing consumers to respond to ads in varying ways including click to call , click to map, click to download …Jumptap MobileSTAT (Simple Targeting & Audience Trends): More than a Third of …Business Wire (press release) […]

  2. Chris Duhon

    new mobile marketing technologies are selling customer contacts to businesses.Data management is getting dynamic and productive. I need to learn text-to-gather feedback technique for my restaurant business. Maybe you'll write about that.

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