JUICE Mobile is making history this week with the launch of “Nectar Futures” – the industry’s first futures market designed for mobile advertising.
The platform empowers advertisers to secure premium, guaranteed mobile inventory for the future.
With Nectar Futures, advertisers are guaranteed premium mobile inventory across multiple formats, and publishers gain new revenue from upfront buys and control over their sales.
“The RTB market is great when you want to buy an impression for ‘right now,’ but when you are planning for tent pole events such as the Back to School season or Black Friday, and everyone wants the same inventory as you, the price goes up and supply gets scarce,” says Neil Sweeney, CEO of JUICE Mobile. “Nectar Futures allows you to hedge your bets and mitigate these risks. We’ve been running this product in in beta with clients and publishers since Q3 and now we’re offering this advantage to our clients.”
To learn more, check out JUICE Mobile here.