The Jonas Brothers are coming to Verizon and LG Mobile Phones to create a unique experience for fans that taps into new green screen technology.
Starting this week, fans who create green screen videos via their mobile phones or using their computer Web cams will be entered for a chance to play a kickball game against Nick, Joe and Kevin live and in person.
Participants can then upload their videos to http://VCASTLive.vzw.com, where V CAST Live members will vote on them.
“Playing live in front of our fans and interacting with them in new ways is really what it’s all about for us,” said Kevin Jonas. “Verizon and LG understand that and have come up with some really fun ways to add to the fan experience. I mean, a kickball contest? How cool is that?”
This playful mobile campaign builds on base for the Jonas Brothers that has already taken root in the digital realm. With V CAST Music and V CAST Music with Rhapsody, Verizon Wireless customers can get Jonas Brothers songs as full-song downloads, ringtones or ringback tones.
