“Linsanity” has officially spread to social media. On Tuesday, the world is celebrating the arrival of New York Knicks’ superstar Jeremy Lin to Facebook. Having reportedly set up his profile via smartphone, it remains unknown if Lin was self-motivated to go social, or if the New York Knicks are simply looking for another avenue in which to promote the NBA’s hottest player today.
Lin’s new Timeline-enabled profile has been gaining thousands of new fans by the hour. Of course, his success on social media shouldn’t be a surprise given that his Knicks’ recent winning streak was responsible for Lin sparking more Twitter chatter than any other NBA player has ever inspired on the microblogging platform.
Just how important has Jeremy Lin been to social media and the NBA in recent weeks. Let’s put it this way: Traffic to NYKnicks.com has reportedly climbed well over 500% since Linsanity began in full.
And on the heels of an ugly NBA lockout that abridged the current season, no shortage of fan interest has returned to the game in response to Jeremy Lin – a player who will now more than ever be perpetually tethered to his fans via Facebook.