One way to gauge the digital advertising market is by looking at the companies serving it.
An example is Jellyfish Online Marketing, a global digital marketing agency that recently reported annual U.S. billings of $100 million. Its U.S. employee base has also grown more than 500 percent in the last two years.
Jellyfish’s digital marketing clients include major brands such as Royal Caribbean, Carfax, Zip Car, Experian, Fitbit, and Laureate Online University.
And more growth should be ahead — for Jellyfish and all the other companies serving a whole lot of fish in the sea.
“There is a consensus among leading analysts that digital marketing budgets will increase by nearly 10 percent in 2015 and digital advertising will increase 13 percent across all channels in 2015, giving the latter 28.3 percent of U.S. market share worth $52.8 billion,” the company says. “These forecasts reflect a clear desire for brands to better connect with customers online.”
In other words, no self-respecting brand can now forego the benefits of plunking down money for digital marketing and optimizing their outreach via mobile.
Jellyfish specializes in pay-per-click (PPC) Search Engine Optimization (SEO), display media, creative design, web development, analytics and conversion optimization, mobile marketing, and training.
“Organizations are not only faced with the daunting challenge of increasing sales and leads while simultaneously reducing costs, but also must react in real-time to changes in technology, consumer behavior, and competitive threats,” said Sean Mulcahy, Jellyfish’s U.S. Director of Business Development.