It seems that when it comes to being connected on the go, the Japanese have quickly become a leader in that category.
According to the findings from a new study by comScore, a staggering three-quarters of all Japanese mobile subscribers accessed the mobile web, apps or other downloaded digital content during the month of June 2010.
By comparison in the US, only 43.7% of mobile users did the same – not even close, but still ahead of Europe’s 38.5%
Interestingly, Japanese mobile users also displayed “the strongest usage of both applications and browsers” with 59.3% of the entire mobile population accessing their browsers in June and 42.3% accessing applications. Once again, those figures outpace those found among mobile web users in the US. Only 34.0% of mobile users in the U.S. and 25.8% in Europe used their mobile browsers.
The United States, however, did place first when it comes to social networking. Social networking/blogs reached the greatest percentage of mobile users in the U.S. at 21.3%, followed by Japan at 17.0% and Europe at 14.7%.
But Japanese users were “most likely to capture photos (63.0%) and watch TV/video (22.0%) on their mobiles, while Europeans were most likely to listen to music (24.2%) and play games (24.1%).”