Jamba Juice Goes Mobile

Jamba Juice Goes MobileThe biggest name in juice is going mobile.

Jamba, Inc., a self-proclaimed health and wellness brand, is busy promoting its new app.

According to an announcement from the company, consumers will now be able to skip the line at over 200 stores.

The juice retailer is planning to roll out the first phase of its new mobile order ahead app.

“The new smartphone tool, which meets the needs of today’s time-constrained consumer, is available on the Jamba Juice app,” a provided statement reads.

The Jamba mobile order head app reduces wait times for guests and continues the brand’s ongoing commitment to enhance the in-store experience and remain ahead of the curve in the use of technology as consumers increasingly turn to mobile for retail transactions.

“The new order ahead app allows us to compete effectively for the on-the-go consumer in the QSR space which is experiencing a shift to mobile ordering as consumers are engaging with brands on different platforms at different stages of the path to purchase,” said Julie S. Washington, Jamba chief marketing and innovation officer. “Mobile has become a part of doing business that guests expect from Jamba, and the mobile app will provide additional data about app users and their purchase behavior which will enable us to provide more targeted messaging and drive increased revenue.”

Before what may be a more comprehensive roll-out, the first phase of the mobile order ahead app roll-out will be activated in California (Bay Area, NorCal/SoCal), New York, Chicago and Hawaii throughout the month of August.