JAGTAG has garnered a lot of attention recently with its interesting take on 2D mobile barcodes. Whether you agree or disagree on the viability of barcodes in mobile marketing, JagTag is on to something.
The startup’s technology was further validated yesterday with the integration of its 2D barcodes in the new Advertising Age Annual Digital Issue, which offers readers the chance to engage JAGTAG’s mobile 2D barcodes to win free admission to the upcoming Ad Age Digital Conference on April 13-14 in New York City. The integration was the first of its kind on behalf of Advertising Age and its readers.
Readers are encouraged to snap a photo of the barcodes and send them in via MMS to be automatically entered into the sweepstakes. JAGTAG manages the sweepstakes administration in partnership with ePrize and will notify the winners directly via their mobile devices, allowing for no downloads or further action needed on behalf of its users.
“Advertising Age‘s Digital Issue looks at the brands doing great work in the digital space and answers the questions marketers wrestle with as they try to tap the potential of all the new tools at their disposal,” said Allison Arden, publisher of Advertising Age. “We all have a tremendous opportunity to use digital technology to engage our audience on all platforms and since Ad Age’s Digital Conference is a forum to bring the Digital Issue to life, a ticket sweepstakes using 2D technology made great sense on the cover.”
Before this campaign, JAGTAG had already made waves with its integration in Sports Illustrated’s Swimsuit Issue, which marked the first time a publisher had used 2D barcodes in out-of-home and print promotions. Along with this campaign, JAGTAG is catching the attention of major publishers, and is positioning itself nicely in the niche its carved. Though MMS can be looked at as limiting, which critics of JAGTAG emphasize, you can’t deny the traction its created.