Jack in Box Now Serving Virtual Reality Advertising

According to a new report from MAW, one of the nation’s most prominent fast food chains is embracing virtual reality advertising. On the heels of Post’s launch last week of the largest targeted interstitial ad campaign ever with leading virtual reality ad network VirtualSKY, Jack...

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VR-Advertising-in-the-Fast-Lane-for-Fast-Food-300x211According to a new report from MAW, one of the nation’s most prominent fast food chains is embracing virtual reality advertising.

On the heels of Post’s launch last week of the largest targeted interstitial ad campaign ever with leading virtual reality ad network VirtualSKY, Jack in the Box is now harnessing the power of virtual reality to engage with patrons in an immersive new way.

Jack in the Box, we’re told, wanted to think outside the box when it came to promoting its new Jack’s Brewhouse Bacon Burger. So the fast food giant produced a short VR film giving patrons “an immersive experience.”

Richard Cran, ‎the VP of marketing communications at Jack in the Box, told The Wall Street Journal this week that his company shares the view that virtual reality affords brand marketers an unprecedented opportunity to connect and engage with consumers.

“The days where TV commercials and a banner ad look exactly same, personally, I don’t think and we don’t think is the most engaging way to tell a story to customers. But you need to have some narrative thread that links all the pieces, even though they may be a little different,” Cran is quoted in the report. “The press got the thread presented in a way that was very personal and one-on-one, and VR enabled that. Our consumers broadly will get that through television and streaming video and digital television.”

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