iVdopia has been busy this week announcing various successes its seeing with new ad-formats and its network in general. We already covered the company’s “Talk2Me” ad-units, which are outperforming industry benchmarks by over 400%, and today the company announced that its publisher revenues have increased 250% since the beginning of the year.
Serving more than one billion ad requests on its network of more than 15,000 publisher and app sites, iVdopia claims it provides eCPMs that are 166% higher than the industry average. Along with a large inventory of premium brand advertisers across categories like entertainment, automobiles, consumer goods, food and beverage, iVdopia also claims it provides publishers with 100% fill rates — which outnumbers the industry average of 40% by a long shot.
The company launched in March of 2009 and has already seen several milestones in its short existence. The company was one of the first to introduce mobile ad-units that allow the user to stay within the application, long before the likes of iAd and other rich media providers today. iVdopia also introduced the first social media ads for mobile with Talk2Me; the first HD advertisements on the iPad; and the Viper Ads, which delivered a new level of user engagement. Most recently, the company introduced V5, the world’s first HTML5 video ad platform, and Future5, the first HTML5 ad-authoring solution available for all iOS and Android devices.
“We’re glad that in just over a year, iVdopia has yielded a growth of 250% in revenues for app developers and publishers,” said Chhavi Upadhyay, Chief Operating Officer, iVdopia. “iVdopia is committed to helping app developers and publishers build strong revenue streams and monetize content. As we continue to innovate and launch new video ad formats, and provide even higher eCPMs, iVdopia’s ad network is focused on opening doors to thousands of Android and iPhone app developers to take advantage of our unique monetization capabilities.”