iVdopia is set to introduce its unique “pre-app” and in-app advertising solutions to Android developers, adding to its offerings of similar solutions for iPhone developers.
iVdopia incorporates elements of social networking, video and other aspects into its offering to provide developers a unique method for monetizing their apps. Its “pre-app” ad-model utilizes short commercial-like videos that run when a user opens an app, before the actual app is presented. Though it may turn off a large group of users, the company says response has been strong so far.
During the pre-app and in-app ads, a user has several options to interact and respond with the brand; by sharing via Facebook and Twitter, bringing up location and contact information via Google Maps, visiting the brand’s Website and more. Developers will also have the option to add “Talk2Me” ads, which are rather self-explanatory. iVdopia has already released its Android SDK for developers, so it should be interesting to see the response from a developers perspective.
The included elements iVdopia provides are pretty comprehensive, but again, I can’t help but wonder why a developer with Android or the iPhone would utilize a third-party solution like this over the inevitable built-in monetization tools both Google and Apple are planning. During the interim, developers will likely utilize these types of solutions, but once Google and Apple define their strategies with their respective ad-network purchases, third-party providers will become obsolete.