It’s Official: Samsung Galaxy S IV Coming March 14

Samsung made it official today: the Galaxy S IV will be formally unveiled on March 14.

Following months of rumors – some accurate, some not – Samsung confirmed in grand fashion Monday morning in Barcelona at the start of Mobile World Congress 2013 that its most anticipated smartphone in company history is, indeed, coming next month.

“We introduced the Galaxy S III in London last year, and this time we changed the venue (to New York)… as we were bombarded with requests from U.S. mobile carriers to unveil the Galaxy S IV in the country,” Samsung Electronics’ mobile division chief JK Shin said today, according to Reuters.

Samsung Electronics may have lost its lead in the U.S. handset market but globally the $210 billion South Korean giant is expected to widen its smartphone advantage over its Cupertino, California-based rival this year, helped by a broad product line-up.

Although Samsung is yet to confirm the device’s specs, the new Galaxy S model “is expected to feature a higher-resolution display and camera than its predecessor, as well as a faster quad-core processor.”