It’s Mobile First for Second Cup Coffee Company

It's Mobile First for Second Cup Coffee CompanySecond Cup is going mobile first.

The coffee company has just announced the national launch of Second Cup Coffee Co. Rewards – a free loyalty program with a mobile app designed “to enhance its customers’ coffee experience by providing a simple and fast way to earn points, redeem rewards and be delighted by personalized offers and surprises.”

For the coffee company, the launch represents what executives consider to be another milestone in the company’s brand revolution and commitment to delivering the ultimate coffee experience to Canadians.

The Rewards program allows members to earn points for every dollar spent at Second Cup, providing exceptional value as reward levels are quickly reached.

“As our Second Cup coffee revolution continues, we are igniting Canadians’ passion for our brand, thanks to the many innovations we’ve introduced,” says Vanda Provato, Vice President Marketing & Category at The Second Cup Ltd. “Our new Rewards program and mobile app embody our commitment to creating a premium, personalized brand experience for our customers.”