Internet ad revenues have reached what the Interactive Advertising Bureau (IAB) is calling “historic” levels.
“At $13.3 billion in Q1 2015, U.S. internet ad revenues hit a record-breaking first quarter high,” notes the IAB. “This new industry high represents a 16 percent increase over 2014’s first quarter record-setting total of $11.4 billion.”
The data was revealed in a recent IAB/PwC report.
“Digital screens are an indisputable part of consumers’ lives,” said Randall Rothenberg, President and CEO at IAB. “In turn, interactive is taking on an even more vital role in today’s marketing mix — and these historic figures confirm its growing importance.”
Sherrill Mane, the Senior Vice President for Research Analytics and Measurement at IAB, agrees.
“Brand marketers need to be where the consumers are – and as of today, that is unquestionably on digital,” Mane said “This double-digit growth speaks to the incredible popularity of interactive screens.”