Iterable Raises Big Bucks and Touts New In-App Messaging Features

dollar stacks
dollar stacks

Iterable, a growth marketing platform, announced Tuesday a $23M Series B round of funding led by Index Ventures.

According to a provided release, CRV and other past investors also participated.

With this investment, Iterable cements its position as the leader in providing enterprise B2C (business-to-consumer) companies with a modern, marketer-friendly and highly scalable platform for growing and engaging their user bases.

The firm tells us that companies use Iterable to segment and engage their users across email, mobile push notifications, SMS and in-app messages. Since raising a Series A, less than one year ago, Iterable’s recurring revenue has grown by over 400%.

“2016 has been a spectacular year for Iterable. We continued our momentum in the enterprise by signing customers like Zillow, who chose us as their core marketing CRM and messaging platform,” said Justin Zhu, co-founder and CEO of Iterable. “We’re excited to partner with Index Ventures for the next step in our growth and will keep on executing our mission: empowering the next generation of marketers to effectively grow, engage and retain consumer audiences across all channels.”